Revenue Engine

Download or read book Revenue Engine written by Steven Woods and published by New Year Publishing. This book was released on 2011 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately. In this thoughtful, complete discussion, Steven Woods author of the acclaimed book Digital Body Language and Alex Shootman deliver a comprehensive analysis of how and when to engage buyers using revenue tools ranging from social media to field sales, how the revenue engine can be measured, and how to optimize for maximum revenue growth.