Robots Make Bad Fundraisers

Download or read book Robots Make Bad Fundraisers written by Steven Shattuck and published by . This book was released on 2020-03-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning.