Routledge Handbook Of Sports Marketing
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Language: en
Pages: 424
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Type: BOOK - Published: 2015-12-22 - Publisher: Routledge
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing
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This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is
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Pages: 710
Type: BOOK - Published: 2013-03-01 - Publisher: Routledge
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides
Language: en
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Pages: 462
Type: BOOK - Published: 2017-07-14 - Publisher: Routledge
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook
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