Satisfaction Guaranteed Rev Pb

Download or read book SATISFACTION GUARANTEED REV PB written by Strasser S and published by Smithsonian. This book was released on 2004-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.