Secrets of a Successful Mail Order Guru
| Author | : Ron Tepper |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 1988-01-18 |
| ISBN-10 | : IND:30000007497856 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Download or read book Secrets of a Successful Mail Order Guru written by Ron Tepper and published by . This book was released on 1988-01-18 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
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