Selling Transformed
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Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years
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For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, w
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Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don't think it's the right career for you? Do you worry peop
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Type: BOOK - Published: 2011-10-23 - Publisher: Princeton University Press
That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to ad
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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better busin
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