Service Innovation
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Type: BOOK - Published: 2010-06-25 - Publisher: McGraw Hill Professional
Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem
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The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for man
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Type: BOOK - Published: 2015-01-27 - Publisher: BIS Publishers
This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By co
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Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi
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