Service Innovation In Agricultural Business

Download or read book Service Innovation in Agricultural Business written by Sebastian Gack and published by Springer. This book was released on 2018-09-05 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.