Sex In Advertising

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Sex in Advertising
Language: en
Pages: 307
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2014-04-04 - Publisher: Routledge

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A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so
The Erotic History of Advertising
Language: en
Pages: 404
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2010-04-06 - Publisher: Prometheus Books

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Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a
Best Ads
Language: en
Pages: 136
Authors: Dave Saunders
Categories: Design
Type: BOOK - Published: 1997 - Publisher: B.T. Batsford

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This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel
Sex Stereotyping in Advertising
Language: en
Pages: 264
Authors: Alice E. Courtney
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: Lexington, Mass. : Lexington Books

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Soap, Sex, and Cigarettes
Language: en
Pages: 0
Authors: Juliann Sivulka
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher: Wadsworth Publishing Company

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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to toda