Sex In Advertising
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A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so
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Type: BOOK - Published: 2010-04-06 - Publisher: Prometheus Books
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a
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This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel
Language: en
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Pages: 264
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Language: en
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Type: BOOK - Published: 2012 - Publisher: Wadsworth Publishing Company
SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to toda