The Law of Comparative Advertising
| Author | : Ansgar Ohly |
| Publisher | : Hart Publishing |
| Total Pages | : 248 |
| Release | : 2000 |
| ISBN-10 | : STANFORD:36105060443236 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Law of Comparative Advertising by : Ansgar Ohly
Download or read book The Law of Comparative Advertising written by Ansgar Ohly and published by Hart Publishing. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for the British reader, this volume analyzes the comparative advertising directive, which regulates any advertisement or promotional representation that explicitly or implicitly identifies a competitor. Background is provided both to the regulation of comparative advertising in the UK and Germany and to the passing of the directive itself. Over half the volume is devoted to appendices in which various legal texts from the UK, Germany, and Europe are compared. Annotation copyrighted by Book News, Inc., Portland, OR
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