Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration
Author | : Olav Jull Sorensen |
Publisher | : World Scientific |
Total Pages | : 314 |
Release | : 2010-09-09 |
ISBN-10 | : 9781911299431 |
ISBN-13 | : 1911299433 |
Rating | : 4/5 (433 Downloads) |
Download or read book Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration written by Olav Jull Sorensen and published by World Scientific. This book was released on 2010-09-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and internationalization approaches, among others, have their origins. With practical examples of companies from both inside and outside the USA, readers will be able to understand how smaller manufacturing enterprises approach the world of international commerce, how they prepare themselves for it, and what really draws them into the world of international commerce./a