Social Media In Sport

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Social Media In Sport: Theory And Practice

Social Media In Sport: Theory And Practice
Author :
Publisher : World Scientific
Total Pages : 507
Release :
ISBN-10 : 9789811237676
ISBN-13 : 9811237670
Rating : 4/5 (670 Downloads)
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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.


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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel
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From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so