Sports Sponsoring

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Sports Sponsorship and Marketing Communications

Author	: Wim Lagae
Publisher	: Financial Times/Prentice Hall
Total Pages	: 272
Release	: 2005
ISBN-10	: UOM:39015062884286
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae

Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.

Sports Sponsorship and Marketing Communications Related Books

Language: en
Pages: 272

Sports Sponsorship and Marketing Communications

Authors: Wim Lagae

Categories: Business & Economics

Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall

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This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand

Language: en
Pages: 227

Sports Sponsorship

Authors: John A. Fortunato

Categories: Sports & Recreation

Type: BOOK - Published: 2013-08-14 - Publisher: McFarland

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This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sp

Language: en
Pages: 248

Sponsorship in Marketing

Authors: T. Bettina Cornwell

Categories: Business & Economics

Type: BOOK - Published: 2014-07-17 - Publisher: Routledge

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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals

Language: en
Pages: 214

Developing Successful Sport Sponsorship Plans

Authors: David Kent Stotlar

Categories: Corporate sponsorship

Type: BOOK - Published: 2017 - Publisher:

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Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho

Language: en
Pages: 224

Sponsorship in Marketing

Authors: T. Bettina Cornwell

Categories: Sports & Recreation

Type: BOOK - Published: 2020-03-11 - Publisher: Routledge

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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar