Sports Sponsorship And Brand Development

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Sports Sponsorship and Brand Development
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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class br
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This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response
Leveraging Brands in Sport Business
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This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the
Sports Sponsorship and Marketing Communications
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This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand