Strategic Brand Management

Download Strategic Brand Management full books in PDF, epub, and Kindle. Read online free Strategic Brand Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Strategic Brand Management

Strategic Brand Management
Author :
Publisher :
Total Pages : 206
Release :
ISBN-10 : 1936572362
ISBN-13 : 9781936572366
Rating : 4/5 (366 Downloads)
DOWNLOAD EBOOK
Book Synopsis Strategic Brand Management by : Alexander Chernev

Download or read book Strategic Brand Management written by Alexander Chernev and published by . This book was released on 2017-10-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.


Strategic Brand Management Related Books

Strategic Brand Management
Language: en
Pages: 206

Strategic Brand Management

Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2017-10-15 - Publisher:

DOWNLOAD EBOOK

Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionab
Strategic Brand Management
Language: en
Pages: 0

Strategic Brand Management

Authors: Kevin Lane Keller
Categories: Brand name products
Type: BOOK - Published: 2003 - Publisher:

DOWNLOAD EBOOK

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi
Strategic Brand Management and Development
Language: en
Pages: 382

Strategic Brand Management and Development

Authors: Sotiris T. Lalaounis
Categories: Business & Economics
Type: BOOK - Published: 2020-12-30 - Publisher: Routledge

DOWNLOAD EBOOK

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi
Strategic Brand Management
Language: en
Pages: 360

Strategic Brand Management

Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.
Strategic Brand Management
Language: en
Pages: 283

Strategic Brand Management

Authors: Richard H. Elliott
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabli