Strategic Luxury Management

Download Strategic Luxury Management full books in PDF, epub, and Kindle. Read online free Strategic Luxury Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Strategic Luxury Management

Strategic Luxury Management
Author :
Publisher : Routledge
Total Pages : 227
Release :
ISBN-10 : 9781000472486
ISBN-13 : 1000472485
Rating : 4/5 (485 Downloads)

Book Synopsis Strategic Luxury Management by : David Millán Planelles

Download or read book Strategic Luxury Management written by David Millán Planelles and published by Routledge. This book was released on 2021-11-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.


Strategic Luxury Management Related Books

Strategic Luxury Management
Language: en
Pages: 227
Authors: David Millán Planelles
Categories: Business & Economics
Type: BOOK - Published: 2021-11-22 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of l
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Luxury Brand Management
Language: en
Pages: 249
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2012-05-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selecti
The Ghost of Luxury
Language: en
Pages: 346
Authors: Love Ranga
Categories: Business & Economics
Type: BOOK - Published: 2017-09-09 - Publisher:

DOWNLOAD EBOOK

Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay
International Luxury Brand Strategy
Language: en
Pages: 251
Authors: Pierre Xiao Lu
Categories: Business & Economics
Type: BOOK - Published: 2021-11-21 - Publisher: Routledge

DOWNLOAD EBOOK

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop