Strategic Management Of Technology And Innovation
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Language: en
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This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based
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Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approac
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Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to
Language: en
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The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market lead
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