Strategic Marketing Communications
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Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc
Language: en
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Pages: 335
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Language: en
Pages: 612
Pages: 612
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Language: en
Pages: 445
Pages: 445
Type: BOOK - Published: 2014-08-27 - Publisher: Routledge
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra
Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2006-08-01 - Publisher: Atomic Dog Pub Incorporated
Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in
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