Strategic Marketing Communications

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Strategic Marketing Communications

Author	: Paul Russell Smith
Publisher	: Kogan Page Publishers
Total Pages	: 324
Release	: 1999
ISBN-10	: 0749429186
ISBN-13	: 9780749429188
Rating	: 4/5 (188 Downloads)

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Book Synopsis Strategic Marketing Communications by : Paul Russell Smith

Download or read book Strategic Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

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Language: en
Pages: 324

Strategic Marketing Communications

Authors: Paul Russell Smith

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Strategic Integrated Marketing Communications

Authors: Larry Percy

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Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

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An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie

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Strategic Marketing Communications

Authors: M. Joseph Sirgy

Categories: Communication in marketing

Type: BOOK - Published: 2006-08 - Publisher: Atomic Dog Publishing

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Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in

Language: en
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The Handbook of Strategic Public Relations and Integrated Communications

Authors: Clarke Caywood

Categories: Business & Economics

Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Language: en
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Marketing Communications

Authors: Lynne Eagle

Categories: Business & Economics

Type: BOOK - Published: 2014-08-27 - Publisher: Routledge

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With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra