Strategic Marketing for High Technology Products
| Author | : Thomas Fotiadis |
| Publisher | : Routledge |
| Total Pages | : 194 |
| Release | : 2020-08-14 |
| ISBN-10 | : 0367591111 |
| ISBN-13 | : 9780367591113 |
| Rating | : 4/5 (113 Downloads) |
Book Synopsis Strategic Marketing for High Technology Products by : Thomas Fotiadis
Download or read book Strategic Marketing for High Technology Products written by Thomas Fotiadis and published by Routledge. This book was released on 2020-08-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
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