Strategic Marketing In Fragile Economic Conditions

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Strategic Marketing in Fragile Economic Conditions

Author	: Samanta, Irene
Publisher	: IGI Global
Total Pages	: 344
Release	: 2014-06-30
ISBN-10	: 9781466662339
ISBN-13	: 1466662336
Rating	: 4/5 (336 Downloads)

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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

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