Strategic Marketing Management The Framework 10th Edition

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management - The Framework, 10th Edition
Author :
Publisher : Cerebellum Press
Total Pages : 639
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ISBN-13 :
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Book Synopsis Strategic Marketing Management - The Framework, 10th Edition by : Alexander Chernev

Download or read book Strategic Marketing Management - The Framework, 10th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.


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