Strategic Marketing Management Theory And Practice
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Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketin
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Pages: 283
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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understa
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Type: BOOK - Published: 2011-03-17 - Publisher: Routledge
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and un
Language: en
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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of