Strategic Marketing Planning And Control

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Strategic Marketing

Author	: Graeme Drummond
Publisher	: Routledge
Total Pages	: 350
Release	: 2008
ISBN-10	: 9780750682718
ISBN-13	: 075068271X
Rating	: 4/5 (71X Downloads)

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Book Synopsis Strategic Marketing by : Graeme Drummond

Download or read book Strategic Marketing written by Graeme Drummond and published by Routledge. This book was released on 2008 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.

Strategic Marketing Related Books

Language: en
Pages: 350

Strategic Marketing

Authors: Graeme Drummond

Categories: Business & Economics

Type: BOOK - Published: 2008 - Publisher: Routledge

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This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowle

Language: en
Pages: 322

Strategic Marketing: Planning and Control

Authors: Graeme Drummond

Categories: Business & Economics

Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

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Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of

Language: de
Pages: 261

Strategic Marketing

Authors: Torsten Tomczak

Categories: Business & Economics

Type: BOOK - Published: 2017-09-15 - Publisher: Springer

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Un

Language: en
Pages: 364

Strategic Marketing

Authors: Peter W. Reed

Categories: Marketing

Type: BOOK - Published: 2010 - Publisher:

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This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro

Language: en
Pages: 148

Creating Customer Value Through Strategic Marketing Planning

Authors: Edwin J. Nijssen

Categories: Business & Economics

Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind