Strategic Social Media
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Language: en
Pages: 431
Pages: 431
Type: BOOK - Published: 2020-12-21 - Publisher: Springer Nature
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti
Language: en
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Pages: 226
Type: BOOK - Published: 2013-09-06 - Publisher: John Wiley & Sons
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi
Language: en
Pages: 287
Pages: 287
Type: BOOK - Published: 2016-02-23 - Publisher: Princeton University Press
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2016-10-31 - Publisher: John Wiley & Sons
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case
Language: en
Pages: 462
Pages: 462
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
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