Strategies Of Competition In The Bank Card Business

Download or read book Strategies of Competition in the Bank Card Business written by Jarunee Wonglimpiyarat and published by Liverpool University Press. This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry - Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market. Innovations in bank cards - ATM/cash cards, credit cards, EFTPOS/debit cards and smart cards - are analyzed; as are the collaborative strategies employed by the banks to realize the benefits of bank card technology. Strategies of Competition has been written for bankers and those who work in the financial service industry, students undertaking courses in technology/strategic management, and MBA students. It provides a detailed and up-to-date analysis of the logic that banks and bankers adopt in setting bank card strategies under a complex socio-economic environment and competitive conditions. The book is essential reading for all who need to understand the strategic integration and management of banking products and innovations as they relate to the bank card business. Specific topics addressed include: the use of technology in providing banking products/services; strategies in securing the benefits of innovations; and banking sector capability in the innovation and launch of smart cards.