Successful Direct Marketing Methods

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Successful Direct Marketing Methods

Author	: Bob Stone
Publisher	: McGraw Hill Professional
Total Pages	: 697
Release	: 2008
ISBN-10	: 9780071458290
ISBN-13	: 0071458298
Rating	: 4/5 (298 Downloads)

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Book Synopsis Successful Direct Marketing Methods by : Bob Stone

Download or read book Successful Direct Marketing Methods written by Bob Stone and published by McGraw Hill Professional. This book was released on 2008 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --

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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader

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Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these p