Successful Marketing Strategy For High Tech Firms
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro
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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
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Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech,