Successful Social Media and Ecommerce Strategies in the Wine Industry
Author | : Gergely Sznolnoki |
Publisher | : Springer |
Total Pages | : 183 |
Release | : 2016-04-30 |
ISBN-10 | : 9781137602985 |
ISBN-13 | : 1137602988 |
Rating | : 4/5 (988 Downloads) |
Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.