Systems Thinking And Process Dynamics For Marketing Systems

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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Author :
Publisher : IGI Global
Total Pages : 345
Release :
ISBN-10 : 9781466609709
ISBN-13 : 1466609702
Rating : 4/5 (702 Downloads)

Book Synopsis Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management by : Rajagopal, Dr.

Download or read book Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.


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