Teaching Marketing
| Author | : Brennan, Ross |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 352 |
| Release | : 2021-11-19 |
| ISBN-10 | : 9781789907896 |
| ISBN-13 | : 1789907896 |
| Rating | : 4/5 (896 Downloads) |
Book Synopsis Teaching Marketing by : Brennan, Ross
Download or read book Teaching Marketing written by Brennan, Ross and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
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