The 2016 Us Presidential Campaign
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Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2017-07-21 - Publisher: Springer
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign comm
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How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He ce
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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa
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Pages: 385
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Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on
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