The 21st Century Media Revolution

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The 21st Century Media (r)evolution

The 21st Century Media (r)evolution
Author :
Publisher : Peter Lang
Total Pages : 428
Release :
ISBN-10 : 1433109360
ISBN-13 : 9781433109362
Rating : 4/5 (362 Downloads)

Book Synopsis The 21st Century Media (r)evolution by : Jim Macnamara

Download or read book The 21st Century Media (r)evolution written by Jim Macnamara and published by Peter Lang. This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.


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The emergence of what are called 'new media' and 'social media' is one of the most discussed topics in contemporary societies. Because media and public communic