The 50 Plus Market

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Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into
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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic
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Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of cons