The Axioms Of Copywriting
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Language: en
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Pages: 79
Type: BOOK - Published: 2021-12-21 - Publisher: Kallisti Publishing
Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently
Language: en
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Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
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Pages: 113
Type: BOOK - Published: 2021-12-21 - Publisher: Kallisti Publishing
Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 1998-01-01 - Publisher: Delstar Pub
Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS O
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2015-02-28 - Publisher: Troubador Publishing Ltd
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional assoc
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