The Behavioral Economics Of Brand Choice
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Language: en
Pages: 292
Pages: 292
Type: BOOK - Published: 2007-06-27 - Publisher: Springer
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes
Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2021-05-13 - Publisher: Mango Media Inc.
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. S
Language: en
Pages: 287
Pages: 287
Type: BOOK - Published: 2003-12-22 - Publisher: Harper Collins
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2020-11-27 - Publisher: Bloomsbury Publishing
This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theor
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2017-05-26 - Publisher: Edward Elgar Publishing
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper un
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