The Behavioral Economy And Psychological Methods To Predict Consumption

Download or read book The Behavioral Economy and Psychological Methods to Predict Consumption written by Johnny CH LOK and published by . This book was released on 2017-08-09 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic method to predict consumer behavior. Psychological method prediction is concentrated on consumer individual emotion, such as between salespeople and customers contact in one shop for product sale industry. Otherwise, behavioral economic method prediction is concentrated on serving consumers in public service industry, e.g. education, transportation, entertainment etc. public service businesses.JOHNNY CH LOKBusiness Psychology