The Brand Idea

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The Brand IDEA
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Pages: 229
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Categories: Business & Economics
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons

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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
Beloved Brands
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Type: BOOK - Published: 2018-01-06 - Publisher: Createspace Independent Publishing Platform

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"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra
Building a StoryBrand
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Authors: Donald Miller
Categories: Business & Economics
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Book of Ideas
Language: en
Pages: 311
Authors: Radim Malinic
Categories: Design
Type: BOOK - Published: 2018-09-07 - Publisher: Brand Nu Limited

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Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their c
What Great Brands Do
Language: en
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Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta