The Brand Idea
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Language: en
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Pages: 229
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
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Pages: 228
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"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra
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Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Language: en
Pages: 311
Pages: 311
Type: BOOK - Published: 2018-09-07 - Publisher: Brand Nu Limited
Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their c
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta