The Brandgym
| Author | : David Taylor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 222 |
| Release | : 2003-03-28 |
| ISBN-10 | : 9780470856598 |
| ISBN-13 | : 0470856599 |
| Rating | : 4/5 (599 Downloads) |
Book Synopsis The Brandgym by : David Taylor
Download or read book The Brandgym written by David Taylor and published by John Wiley & Sons. This book was released on 2003-03-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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