The Business Of Ethnography
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Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cu
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In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their empl
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Type: BOOK - Published: 2009-08-20 - Publisher: SAGE
Just as newspapers do not, typically, engage with the ordinary experiences of peopleā²s daily lives, so organizational studies has also tended largely to ignor