Sustainability Marketing
Author | : Rishi Raj Sharma |
Publisher | : Emerald Group Publishing |
Total Pages | : 210 |
Release | : 2021-05-05 |
ISBN-10 | : 9781800712461 |
ISBN-13 | : 1800712464 |
Rating | : 4/5 (464 Downloads) |
Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.