The Cmo Manifesto
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Language: en
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Pages: 216
Type: BOOK - Published: 2012-11-07 - Publisher: Createspace Independent Pub
The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt t
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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ens
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Type: BOOK - Published: 2016-08-04 - Publisher: Apress
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr
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Pages: 226
Type: BOOK - Published: 2014 - Publisher: McGraw Hill Professional
A cofounder of the popular makerspace TechShop discusses the growing maker movement, describing how ordinary individuals are using previously unavailable tools
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Pages: 262
Pages: 262
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As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization
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