The Content Machine

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The Content Machine

The Content Machine
Author :
Publisher : Anthem Press
Total Pages : 226
Release :
ISBN-10 : 9780857281210
ISBN-13 : 0857281216
Rating : 4/5 (216 Downloads)

Book Synopsis The Content Machine by : Michael Bhaskar

Download or read book The Content Machine written by Michael Bhaskar and published by Anthem Press. This book was released on 2013-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.


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