The Crm Handbook

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The CRM Handbook

The CRM Handbook
Author :
Publisher : Addison-Wesley Professional
Total Pages : 338
Release :
ISBN-10 : 0201730626
ISBN-13 : 9780201730623
Rating : 4/5 (623 Downloads)

Book Synopsis The CRM Handbook by : Jill Dyché

Download or read book The CRM Handbook written by Jill Dyché and published by Addison-Wesley Professional. This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.


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