The Development Of Scientific Marketing In The Twentieth Century

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The Development of Scientific Marketing in the Twentieth Century

Author	: Jean-Paul Gaudilliere
Publisher	: Routledge
Total Pages	: 284
Release	: 2015-10-06
ISBN-10	: 9781317316879
ISBN-13	: 1317316878
Rating	: 4/5 (878 Downloads)

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Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere

Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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