The Elgar Companion to Consumer Research and Economic Psychology
| Author | : Peter E. Earl |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 671 |
| Release | : 2002-01-01 |
| ISBN-10 | : 9781843768708 |
| ISBN-13 | : 1843768704 |
| Rating | : 4/5 (704 Downloads) |
Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl
Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
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