The End of Advertising as We Know It
Author | : Sergio Zyman |
Publisher | : John Wiley & Sons |
Total Pages | : 260 |
Release | : 2002 |
ISBN-10 | : 047142966X |
ISBN-13 | : 9780471429661 |
Rating | : 4/5 (661 Downloads) |
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.