The End Of Advertising As We Know It

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The End of Advertising as We Know It
Language: en
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Authors: Sergio Zyman
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Type: BOOK - Published: 2002-11-14 - Publisher: John Wiley & Sons

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The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis,
The End of Advertising
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A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
The End of Advertising as We Know It
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Authors: Sergio Zyman
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Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons

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The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
The End of Advertising
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A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
Television Goes Digital
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Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog t