The Essentials Of Contemporary Marketing
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Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2021-10-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2021-08-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As t
Language: en
Pages: 558
Pages: 558
Type: BOOK - Published: 2009 - Publisher: McGraw-Hill Higher Education
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and mak
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2016-03-17 - Publisher: IGI Global
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2009 - Publisher: Rowman & Littlefield
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book foc
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