The Fundamentals of Creative Advertising
Author | : Ken Burtenshaw |
Publisher | : A&C Black |
Total Pages | : 186 |
Release | : 2011-08-31 |
ISBN-10 | : 9782940411566 |
ISBN-13 | : 2940411565 |
Rating | : 4/5 (565 Downloads) |
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by A&C Black. This book was released on 2011-08-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.