The Fundamentals Of Marketing

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Fundamentals of Marketing

Author	: Geraldine McKay
Publisher	: Goodfellow Publishers Ltd
Total Pages	: 246
Release	: 2018-03-06
ISBN-10	: 9781910158999
ISBN-13	: 1910158992
Rating	: 4/5 (992 Downloads)

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Book Synopsis Fundamentals of Marketing by : Geraldine McKay

Download or read book Fundamentals of Marketing written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Fundamentals of Marketing Related Books

Language: en
Pages: 246

Fundamentals of Marketing

Authors: Geraldine McKay

Categories: Business & Economics

Type: BOOK - Published: 2018-03-06 - Publisher: Goodfellow Publishers Ltd

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketi

Language: en
Pages: 194

The Fundamentals of Marketing

Authors: Edward Russell

Categories: Business & Economics

Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing

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This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to

Language: en
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Fundamentals of Marketing

Authors: Marilyn A Stone

Categories: Business & Economics

Type: BOOK - Published: 2007-01-24 - Publisher: Routledge

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross secti

Language: en
Pages: 404

Fundamentals of Marketing

Authors: Paul Baines

Categories: Business & Economics

Type: BOOK - Published: 2020-12-29 - Publisher: Oxford University Press, USA

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Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combin

Language: en
Pages: 240

Marketing

Authors: Patrick Forsyth

Categories: Business & Economics

Type: BOOK - Published: 2009-09-09 - Publisher: John Wiley & Sons

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The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasing